Are Discounts Helping or Hurting Your Startup Company?

Are Discounts Helping or Hurting Your Startup Company?

The idea of discounts has always been a hotly debated topic. Some believe that offering discounts is a good customer onboarding tactic while others believe that it cheapens a company's brand and eats into their revenue.

To help, we at Xcelerate Financial compiled a list of the pros and cons of offering discounts, as well as other incentive options that might work better. By the end, you should know whether or not to offer your customers financial incentives.

Client Spotlight: Jeff Consoletti of JJLA

Client Spotlight: Jeff Consoletti of JJLA

n today's age of Internet entrepreneurs who flame out in a blaze of (less than) glory, it's refreshing to have a client like Jeff. While JJLA more than "disrupts" the live entertainment space, the production and entertainment consultancy has become a stable and stalwart company in the face of an evolving Los Angeles entertainment market.

Today, JJLA now services clients in entertainment, consumer products, sports, and the non-profit sector. In fact, Jeff's work has been featured in such publications as The LA Times, LA Weekly, The Huffington Post, TMZ, and more.

Client Spotlight: Joel Luxenberg of Logical AI

Client Spotlight: Joel Luxenberg of Logical AI

To say that technology is changing rapidly would be the understatement of the century. But with clients such as TheWaveVR and Logical AI, we're lucky enough to see this change first-hand. This is why we're excited to highlight Joel Luxenberg of Logical AI.

Startups Need to Take Advantage of These Business Finance Apps

Startups Need to Take Advantage of These Business Finance Apps

The right business finance apps can help your company increase efficiency, effectiveness, and overall growth. To help you on your startup quest to greatness, we’ve compiled a list of the top business finance apps you should consider using the following.

How to Get the Most Out of Your Second Quarter

How to Get the Most Out of Your Second Quarter

The success of your company hinges on how you attack the second quarter of 2017. Are you going to remain on autopilot or are you going to work towards greatness?

The key to success, before the start of any quarter, is to accurately and effectively outline your key 90-day goals. These goals should be completed both at the personal level as well as at the company level. Every team member in your organization should have second quarter goals, and each individual goal should directly benefit the company-wide goals you also set.

Client Spotlight: Adam Arrigo of TheWaveVR

Client Spotlight: Adam Arrigo of TheWaveVR

TheWaveVR is a virtual reality platform that helps music lovers view, host, and socialize over shows and concerts anywhere and at any time. It's a global platform that promotes the community surrounding music, only this time, the company does it with cutting-edge virtual reality technology.

These Are the Best Options for Funding Your Startup Company

These Are the Best Options for Funding Your Startup Company

Your company’s cash flow is as important as blood. Without an inflow of cash - whether it be a large lump sum or a smaller and more consistent influx - your company is dead in the water.

But I’m preaching to the choir. You know as well as I do about the importance of working capital, operating cash flow, and operating leverage. The question, however, is “how do you generate capital when you’re a startup focused on growth?

Well, you already understand the value of a friends and family round, angel investors, and venture capital funds. You’re a startup! Investment rounds are your forte. But there are, of course, many other financing options to help you with funding.

Business Advice for March: Cost of Customer Acquisition

Business Advice for March: Cost of Customer Acquisition

A company's cost of customer acquisition - or CAC - is the single financial metric above all else that determines its fate. Customer acquisition cost is the average amount of dollars spent in order to onboard a new customer.

CAC can be calculated by dividing the total costs spent on acquiring customers by the total number of customers acquired for a specific time period. If a company spends $100 a month and it acquires two customers per month, for example, the business's CAC is $50.00.

It's easy to see the importance of the cost of customer acquisition metric. Lowering the per-customer cost increases your profits and creates a more efficient business. A high per-customer acquisition cost, conversely, can make a business insolvent. From a financial perspective, then, how can you reduce your CAC so that you build a better business?

Client Spotlight: Kevin Cogill of Dot Squirrel

Client Spotlight: Kevin Cogill of Dot Squirrel

Dot Squirrels is a bit of an anomaly. Navigate to the company's Angellist profile and you'll see that the business is made up of developers and that, "yeah, that's pretty much it." I'm not trying to keep things short, that's literally what it says. Straight from the horse's mouth.

But leaving it at that would be a disservice to the business's innovative approach to web development and to our client, co-founder and CTO Kevin Cogill.

Dot Squirrel is a web development company that works for such clients as Comcast, Warner Bros., Sony Electronics, the World Poker Tour (WPT), and more. The dev shop, for example, created a custom Wordpress theme for Sony Electronics, giving their client a responsive design that balanced intuitive content management with near military-grade security and scalability.

Eight Ways VC Firms Analyze Your Financial Performance

Eight Ways VC Firms Analyze Your Financial Performance

The potential of your business is important to any venture capitalist. All VC companies make big bets in hopes of an abnormal return.

However, even if a VC is interested in the future performance of a company, they’ll certainly want to know about your past performance. It’s all about due diligence.The past is an indication of future success, and if you’ve had a rocky past, it’ll be harder to convince a venture capitalist that you’ll have an idyllic future.

VC firms will pour over your financial statements in an attempt to better understand company performance and the leadership of its senior staff. For this reason, it’s important to understand what a venture capitalist looks at when analyzing a company’s financial performance.

Important Things to Consider When Raising Venture Capital

Important Things to Consider When Raising Venture Capital

We’re in the business of helping startups grow. We use our CFO-level knowledge and team of dedicated accountants to guide client companies through their entire product lifecycles, from introduction to maturity. 

However, the fact of the matter is that in order to accelerate business growth, many of our clients raise money or intend to jump on the VC track. We don’t need to harp on the importance of cash for your business. It doesn’t matter if you’re a startup with an MVP or a growth company looking to expand operations. All businesses can use a healthy influx of cash.