Austin came to us after raising $1 million for his innovative app Brighten, a social app that lets users send anonymous compliments directly to their friends and family. The app spreads positivity and happiness, and Austin wanted us to help him reach as many people as possible with our business insights and financial controls.
The goal of Brighten Labs was to make the world a better place and brighten someone's day, and we were delighted to partner with Austin and his company's mission. Since its inception in 2013, the app has grown to touch hundreds of thousands of people, employs eight people here in Santa Monica, California, and has plans to expand in the near future.
But the story doesn't stop there, in fact, it starts much earlier. You see, on March 31, 2013, Austin's good friend Oliver passed away in a rock climbing accident.
After his passing, Austin noticed the outpouring of good wishes, positive thoughts, and support on Oliver's Facebook wall. Inspired to act further, Austin bought a simple box, pen, and a stack of notecards, and created a compliment box, which he left on a table outside his college campus home. As people walked by, he handed out the note cards and asked them to write something nice about a friend and anonymously drop it in the box.
Since the notes were anonymous, people were honest, and it touched Austin greatly. Over the next few months, he would read the compliments aloud to whoever wanted to listen. And then it hit him, as it does for most entrepreneurs. The joy that he was spreading could be turning into a socially-conscious company, and boom, Brighten Labs was conceived.
Now, the simple box and notecards have evolved into an anonymous social app where people can share positive thoughts with one another. Austin's already making the world a better place, and we can't wait to help Brighten Labs into the future!
Connect with Brighten today!